Think Like a CEO Sweeps to Wins Capturing Two Gold Medals at Major Book Contests

2008 IPPY Book Awards GOLD MEDAL - Best Business Book (Awarded in Los Angeles May 30)

WOW! Think Like a CEO - Sell to Any Company in Any Industry...Better and Faster than a Harvard MBA captured a GOLD MEDAL as the best business book at the 12th annual Independent Book Awards in Los Angeles. I cannot tell you how honored I am to have my book in the company of some of the other top business books. Just like the Axiom awards, I brought my family along to accept the GOLD with me.

I'd like to thank everyone who worked on this project at Flow Publishing, because publishing a book is really a team project and the team on TLC is the best! Most importantly, I'd like to thank all of the readers of Think Like a CEO, and I appreciate all of the emails that you have sent me. Keep them coming, and let's keep closing deals!

2008 Axiom Business Book Awards GOLD MEDAL - Best Sales Book (Awarded in NYC March 10)

I am honored that Think Like a CEO - Sell to Any Company in Any Industry...Better and Faster than a Harvard MBA was awarded the GOLD MEDAL as the top sales book of the year at the 2008 Axiom Business Book Award. At the ceremony in NYC, I heard over and over again about the uniqueness of this book: it's focus on teaching a strategy for selling at the highest levels of an organization (the C-Level.) I accepted the award on behalf of everyone involved in making this book a success, and would like to note the other fine books that won the Silver and Bronze medals. The Entrepreneurial Conversation, by Edward G. Rogof & Michael Corbett with Perry-Lynn Moffitt (Pinnacle Books); and Trust Based Selling, by Charles H. Green (McGraw-Hill.) Think Like a CEO is certainly in good company with the other winners!  

Right from the opening paragraph Think  Like a CEO puts you on the ground  selling to C-Level executives. You will  learn the concepts, strategies and tools  to get inside the head of the senior  executive you are calling on, and truly  become that "trusted advisor."

"I felt like the guy in 'Catch Me If You Can.' You know, the guy who pretends to be an airline pilot, doctor, and just about anything else that will make him money and give him a little adventure. I was in a jet looking at a stack of reports going to a company as an expert in Lean manufacturing. My true job was software sales, and I knew less about Lean Manufacturing than the guy who starred in that movie, Leonardo DiCaprio."

 Ask yourself, "Do your competitors outsell you?

"Is your sales team selling high enough?"

Everyone in your company who touches your prospects or customers should act like a CEO This book will teach your employees and your sales teams to deal with your clients as if they were the CEO.  Execute the Business Strategy endorsed by business leaders throughout the world! Think Like a CEO gives your sales team a different set of tools so that they can compete – and excel – in today's environment. A different set of tools that increase ASP & margin, while compressing the sales cycle.

Listen to Mark explain the concepts behind Think Like a CEO on the English radio program, Knights of the Business Roundtable

NOTE: The interview takes approx. 45 seconds to download.

• What are your prospects Profit Strategies?
• Foreword by Dr. John Rutledge
• Introduction by David Clarke
• Preface by Mark Kuta
• Table of Contents
• Index of Company Examples
• Front & Back Cover
• Inside Flaps

Most sales methods tell you what you need to do, but don't provide you the tools to get it done. They are kind of like listening to Pele describe how he plays soccer, "I do deese, deese, deese, deese, GOAL!"

If you are looking for a selling advantage over your competition, you’ve just found it. Read this book, follow Mark’s advice, and you’ll have the edge in closing any deal.
 ~Tom Clevinger, General Manager, PACCAR Parts Europe

How many times have you heard that to sell to the CEO you have to become a “trusted advisor?” Think Like a CEO gives you the roadmap to become that trusted advisor.
~ Justin Doster, Business Development Executive, IBM

Think Like a CEO will teach you to close deals faster than a one-on-one internship with Donald Trump.
~ James Barry, Senior VP ADP

Mark Kuta’s Wall Street Selling Methodology™ will definitely help you close sales with top executives. At all costs, however, keep this book out of the hands of your competitors. Best to keep them in the dark.
~ Dr. John Rutledge, Chairman, Rutledge Capital, President, Mundell International University of Entrepreneurship Business School, Beijing

Buy this book on a Friday, read it over the weekend, and walk into work the next Monday better prepared to deliver value.
~ David Clarke, Sr. VP Case New Holland

Think Like a CEO vaulted to the top of my list of must read business books. 
~ Tom Sherman, CEO Growth Dynamics

Most sales people don’t understand the corporate issues that executives are facing. Think Like a CEO will help a sales exec “think outside the box” and get inside the CEO's head to make a deal happen.
~ Simon Jeacock, Senior VP Sales, SAP

As an engineer, I thought a great product would sell itself. We built a better mousetrap, but the world still beat a path to our competitor. The strategy and sales concepts in Think Like a CEO allow us to make it clear why our prospects need our mousetrap.
~ Doug Brandon, President Brandon Engineering

The book hits the nail squarely on the head. This is how you sell to executives. It is going to be a huge success with our sales team. It will make the average salesperson a star, and take the Eagle Salesperson higher.
~ David Glennon, Executive VP Sales & Marketing, DemandPoint, Inc.

This is the business book equivalent of watching Michael Jordan play basketball. We now use the Wall Street Selling Methodology™ in our sales process.
~ Rob Tartre, Executive VP WW Sales, Broadband Services

This book fits our entire organization. Not just the sales staff, but also our mid-managers who need to be able to move more nimbly and with better-honed skills to sniff out the non-obvious.
~ Jim Bret-Harte, International Marketing Manager, Pepsi Co.

This is an extraordinary book that will become a business classic.
~ Ricardo Bolaños, Director de la Incubadora de Empresas Tecnológico de Monterrey

The CEO’s initiatives drive the Big Deals. Think Like a CEO will enable you to work with the CEO to create those initiatives and drive sales!
~ Bob Simqu, Director, Strategic Services, Smartops

Think Like a CEO is right down the alley of what we try to do, but with much more concise breakouts of what and why tied to the value proposition. It is absolutely great in terms of laying out strategy, rationalization, and approach to get the deals done.
~ Henri Duhot, Sr. Director, Business Development, DHL

Think Like A CEO is a "must read" for any business executive who wants to sell his ideas to top management or the board. It’s a guide that will help open doors to the top decision makers and create. value for the business.
~ Ricardo Hirata, CEO, Keisen Consultores, SA de CV

Think Like a CEO outlines a selling methodology that is brilliant in to its simplicity and effectiveness.
~ Doug Mohr, Vice President , Echostar Corporation

I enjoyed Mark's humor as much as the insight on dissecting a company’s strategy and turning that into a sale. Using this approach, I can better understand how my own company operates and what I might do to improve our bottom line.
~ Mark Ferrell, Leader Enterprise Planning, Bell Helicopter Textron

This book is an important new work in the way it teaches my team to sell. It has changed the way we sell and do business.
~ John Rumasuglia, President, Extended Lean Solutions

This book is nothing short of a groundbreaking method to approach sales and is guaranteed to drive results.
~ David Walder, VP Operations, Credit Protection Association

We sell to technical managers, yet Think Like a CEO taught our sales teams to sell more strategically to everyone in our prospect’s organization.
~ Doug Taylor, Founder and COO, Webmetrics

Think Like a CEO concisely summarizes key elements in business strategy. It allows readers to leverage the author’s twenty years of experience and generate sales – and value – immediately.
~ Dr. Michael Lawless, MBA Professor, INSEAD

We never got financial information on our prospective clients and partners because we never knew how to find it, or what it meant. I gave your book to everyone in my company and we now integrate your tools into our selling methodology.
~ Nader Ayoub, President, Avianco

I like how you make these concepts easy to understand. Your practical examples simplify challenging business cases and help to set sales strategies that would normally take years of experience to learn.
~ Kathy Pickowitz, Services Area Manager, IBM

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