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The $100 Million
Challenge -
Total To Date:
$6,790,810
Help drive $100
Million in new
sales using the
methodologies of
Think Like a
CEO.
See
below how the
book has helped
readers close
business.
"Using these
concepts helped
me to position
myself in a
major sale. I
think that what
you outlined in
the book was an
important part
in winning this
$220 K
deal."
-
Brian M.
"Put my
deal down in
your challenge.
The impression
that I made at
the initial
meeting helped
close a
$1.3 M
deal."
-
William G.
"Mark, your book
is really
terrific. I
used some of of
the key cash
flow principles
you outlined in
Chapter 15 to
help close a
$2.0 M
deal
this quarter.
Here's the
thing, we spoke
to the
executives about
problems they
were having in
their business
rather than
about software.
In fact, we
never did a full
product demo, we
stuck to the
business issues
and the business
case from start
to finish on
this sales cycle
and it worked."
- Mark W.
"I just want to
thank you for
taking the time
to write
Think Like a CEO,
it is without a
doubt the best
business book I
have ever read.
Let me tell you
why.
I am the Sr. VP
of Sales for a
consulting and
Software Company
focused to large
and mid-tier
manufacturing
company. We
have been doing
business with a
large Fortune
500
manufacturing
company for
about 9 months,
mostly factory
improvement
work. We
recently were
invited to
participate in
their corporate
wide continuous
improvement
initiative that
would be worth
well over
$3 million
in revenue for
us over the next
two years. We
new this was
going to be a
very competitive
situation with
several of the
BIG 5 guy’s
competing along
with several
well know
industry
experts.
To make a long
story short I
had my team
review your book
in detail, we
applied your
methodology to
the client’s
financials for
the last 3
years. We
determined the
CEO’s growth
strategy while
calculating
several very
negative
financial trends
over the last
three years
including
cash-to-cash
cycle
(increasing 10%
- 15% per year).
When it came
time to present
to their
evaluation team,
we focused 100%
of our time on
their financial
situation and
how we could be
a partner in
designing,
developing and
deploying a
complete
solution to help
them drive the
financial
metrics that the
CEO is focused
to. After our
90 minute
presentation the
Committee
Chairman told me
we where the
only company
that took the
time to truly
understand their
business from a
financial
perspective and
that he was
looking forward
to a long and
successful
partnership with
us. We got the
deal; it is
worth just over
$3 million
for the next two
years with more
for the future.
Mark, Think
like a CEO
is a must read
for anyone that
sells at the Sr.
Management
level, it puts
you above all of
those outdated
solution selling
sales people
that do not have
a clue about how
CEO’s think."
-W. David G.
"Your book
helped me to set
up an ROI
calculator for
my sales
process. I used
it with a new
customer in a
recent sales
cycle to
quantify their
purchase of our
software.
After my initial
estimates and
calculations,
they took
ownership and
fine tuned the
ROI for their
internal
reviews. What
started as a
$30,000 Pilot
turned into a
$270,000
enterprise
deal!"
- John R.
"Actually it is
funny, because I
was reading your
book to write
the copy, and it
actually helped
me make a sale
of an ad for a
newspaper I also
write for. It's
an
$810
ad, which I
get a commission
on. Your book
helped me think
about the
"inside
situation" and I
was able to get
this sale for a
government
agency."
- Howard G.

This book has
outlined some
specific tools
that will allow
you to sell high
in your
prospects
organization,
and increase
your closing
percentages,
margins, and
ASP’s. The
methodology
outlined in this
book has proven
successful
throughout
various
industries for
many different
companies. Use
it. It works.
We are so confident
of the tools
outlined in this
book that we have
set a goal for
Think Like a CEO
to generate $100
million in new
sales for its
readers by the
year 2012.
Check
back on this
page often to
see how we are
progressing on
this goal.
If you feel that
Think Like a CEO
helped you close
a deal, drop us
a line and let
us know!
mailto:challenge@thinklikeaceo.com
Enjoy the steak.
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