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What business
leaders are
saying...
If you are
looking for a
selling
advantage over
your
competition,
you’ve just
found it. Read
this book,
follow Mark’s
advice, and
you’ll have the
edge in closing
any deal.
~Tom Clevinger, General Manager, PACCAR Parts Europe
How many times
have you heard
that to sell to
the CEO you have
to become a
“trusted
advisor?” Think
Like a CEO gives
you the roadmap
to become that
trusted advisor.
~ Justin Doster,
Business
Development
Executive, IBM
Think Like a CEO
will teach you
to close deals
faster than a
one-on-one
internship with
Donald Trump.
~ James Barry,
Senior VP ADP
Mark Kuta’s Wall
Street Selling
Methodology™
will definitely
help you close
sales with top
executives. At
all costs,
however, keep
this book out of
the hands of
your
competitors.
Best to keep
them in the
dark.
~ Dr. John
Rutledge,
Chairman,
Rutledge
Capital,
President, Mundell
International
University of
Entrepreneurship
Business School,
Beijing
Think Like a
CEO vaulted to
the top of my
list of must
read business
books.
~ Tom Sherman,
CEO Growth
Dynamics
The book hits
the nail
squarely on the
head. This is
how you sell to
executives. It
is going to be a
huge success
with our sales
team. It will
make the average
salesperson a
star, and take
the Eagle
Salesperson
higher.
~ David Glennon,
Executive VP
Sales &
Marketing,
DemandPoint, Inc
This is the
business book
equivalent of
watching Michael
Jordan play
basketball. We
now use the Wall
Street Selling
Methodology™ in
our sales
process.
~ Rob Tartre,
Executive VP WW
Sales, Broadband
Services
Think Like a CEO
will turn you
into that rare
breed of sales
executive who
understands your
prospect’s
business so well
that you could
run it. They
will trust you
and buy from you
– BIG.
~ Harry
Goodnight, Sr.
VP Worldwide
Sales
Consulting, i2
Technologies
This book fits
our entire
organization.
Not just the
sales staff, but
also our
mid-managers who
need to be able
to move more
nimbly and with
better-honed
skills to sniff
out the
non-obvious.
~ Jim Bret-Harte,
International
Marketing
Manager, Pepsi
Co.
Most sales
people don’t
understand the
corporate issues
that executives
are facing.
Think Like a CEO
will help a
sales exec
“think outside
the box” and get
inside the CEO's
head to make a
deal happen.
~ Simon Jeacock,
Senior VP Sales,
SAP
Buy this book on
a Friday, read
it over the
weekend, and
walk into work
the next Monday
better prepared
to deliver
value.
~ David Clarke,
Sr. VP Case New
Holland
This is an
extraordinary
book that will
become a
business
classic.
~ Ricardo Bolaños,
Director de la Incubadora de
Empresas
Tecnológico de
Monterrey
The CEO’s
initiatives
drive the Big
Deals. Think
Like a CEO will
enable you to
work with the
CEO to create
those
initiatives and
drive sales!
~ Bob Simqu,
Director,
Strategic
Services, Smartops
Think Like a CEO
is right down
the alley of
what we try to
do, but with
much more
concise
breakouts of
what and why
tied to the
value
proposition. It
is absolutely
great in terms
of laying out
strategy,
rationalization,
and approach to
get the deals
done. I'm
impressed!
~ Henri Duhot,
Sr. Director,
Business
Development, DHL
Think Like A CEO
is a "must read"
for any business
executive who
wants to sell
his ideas to top
management or
the board. It’s
a guide that
will help open
doors to the top
decision makers
and create.
value for the
business.
~ Ricardo
Hirata,
CEO,
Keisen Consultores, SA
de CV
As an engineer,
I thought a
great product
would sell
itself. We built
a better
mousetrap, but
the world still
beat a path to
our competitor.
The strategy and
sales concepts
in Think Like a
CEO allow us to
make it clear
why our
prospects need
our mousetrap.
~ Doug Brandon,
President
Brandon
Engineering
Think Like a CEO
outlines a
selling
methodology that
is brilliant in
to its
simplicity and
effectiveness.
~ Doug Mohr,
Vice President , Echostar
Corporation
At last, a book
that outlines
practical
strategies for
real life sales
teams. With over
75 cases – and
some humorous
writing – this
is a must read
for anyone
involved in any
type of business
development.
~ Ademilson da
Silva, Regional
Manager, Banco
do Brasil
I enjoyed Mark's
humor as much as
the insight on
dissecting a
company’s
strategy and
turning that
into a sale.
Using this
approach, I can
better
understand how
my own company
operates and
what I might do
to improve our
bottom line.
~ Mark
Ferrell, Leader
Enterprise
Planning, Bell
Helicopter
Textron
This book is an
important new
work in the way
it teaches my
team to sell. It
has changed the
way we sell and
do business.
~ John Rumasuglia,
President,
Extended Lean
Solutions
This book is
nothing short of
a groundbreaking
method to
approach sales
and is
guaranteed to
drive results.
~ David Walder, VP
Operations,
Credit
Protection
Association
We sell to
technical
managers, yet
Think Like a CEO
taught our sales
teams to sell
more
strategically to
everyone in our
prospect’s
organization.
~ Doug Taylor,
Founder and COO, Webmetrics
Think Like a CEO
concisely
summarizes key
elements in
business
strategy. It
allows readers
to leverage the
author’s twenty
years of
experience and
generate sales –
and value –
immediately.
~ Dr. Michael
Lawless, MBA
Professor, INSEAD
We never got
financial
information on
our prospective
clients and
partners because
we never knew
how to find it,
or what it
meant. I gave
your book to
everyone in my
company and we
now integrate
your tools into
our selling
methodology.
~ Nader Ayoub,
President,
Avianco
I like how you
make these
concepts easy to
understand. Your
practical
examples
simplify
challenging
business cases
and help to set
sales strategies
that would
normally take
years of
experience to
learn.
~ Kathy Pickowitz,
Services Area
Manager, IBM
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